Running multiple creative projects simultaneously means juggling budgets that overlap, compete for the same resources, and rarely go according to plan. This program is for people managing teams or agencies who need to see the financial picture across all active work, not just individual jobs.

We start with portfolio-level budgeting: how to allocate staff time across projects, predict cash flow gaps, and decide which opportunities are worth pursuing based on margin analysis. You will learn to identify projects that consistently lose money and why that happens, then build systems to prevent it.

Resource Planning and Profitability

The core challenge is matching the right people to the right tasks without overloading anyone or leaving billable hours unfilled. We examine scheduling tools, capacity planning methods, and how to price services based on actual delivery costs rather than guesswork. You will also work through scenarios involving hiring decisions, contractor rates, and equipment investments.

The final section covers financial reporting for creative businesses: which metrics actually matter, how to present budget performance to stakeholders, and building forecasts that account for seasonal fluctuations and growth plans.